Follow Up Boss pricing in 2026: what a Canadian team actually pays
Follow Up Boss is one of the most-searched real estate CRMs in Canada, with about 8,100 searches a month for its name (Google Canada data, October 2026). Its pricing page is short, and the plan that looks cheapest often isn't once calling is added. This guide lays out the published prices, works out the break-even between plans, and lists what a Canadian team should confirm first.
Prices are from Follow Up Boss's pricing page, checked on November 10, 2026.
The three plans
| Plan | Paid monthly | Paid yearly | Users | Calling |
|---|---|---|---|---|
| Grow | $69 per user | $58 per user | Pay per user | Add-on: $39 per user ($33 yearly) |
| Pro | $499 | $416 a month | 10 included; extra users $49 each ($41 yearly) | Included |
| Platform | $1,000 | $833 a month | 30 included; extra users $20 each ($17 yearly) | Included |
Every plan comes with a 14-day free trial and no contract. Paying yearly gives two months free. The page lists prices "+ tax, where applicable" and shows no setup fee.
According to the page, all plans include lead distribution, a mobile app and IDX websites. Pro and Platform add unlimited calling and texting for every user, call reporting, team inboxes and personalised onboarding.
Where Pro beats Grow
- Grow, 5 users, without and with calling$345 to $540
- Pro, up to 10 users$499
- Grow, 10 users, without and with calling$690 to $1,080
- Pro, 15 users$744
- Platform, up to 30 users$1,000
followupboss.com/pricing, checked November 10, 2026, at monthly billing; paying yearly gives two months free. Before tax. The page doesn't state a currency.
Grow is priced per user and Pro is a flat fee, so there's a team size where Pro becomes cheaper. At monthly billing:
| Team size | Grow | Grow with calling | Pro |
|---|---|---|---|
| 1 user | $69 | $108 | $499 |
| 3 users | $207 | $324 | $499 |
| 5 users | $345 | $540 | $499 |
| 8 users | $552 | $864 | $499 |
| 10 users | $690 | $1,080 | $499 |
| 15 users | $1,035 | $1,620 | $744 |
The Grow columns are our arithmetic from the published per-user prices. Two break-even points come out of it:
- Without calling, Pro is cheaper from 8 users.
- With calling, Pro is cheaper from 5 users.
Platform's $1,000 covers 30 users. Pro with extra users passes that at 21 users (10 included, plus 11 at $49, is $1,038), so Platform is the cheaper plan from 21 users up.
What the AI features cost
Follow Up Boss says there is "no additional charge for AI features", and adds that many of them rely on data from its calling product, "which is an added charge on the Grow plan". On Grow, budget for calling if you want the AI summaries to have anything to work with.
What Canadian teams should confirm
- Currency. The pricing page shows a dollar sign and doesn't name a currency. Follow Up Boss is a US company owned by Zillow. Confirm the billing currency during the trial, and if it's US dollars, budget for the exchange rate and your card's conversion fee.
- Tax. The page says tax is added where applicable. Ask what is charged on a Canadian account.
- Email and text consent. Canada's Anti-Spam Legislation needs consent for every commercial email and text. Implied consent from an inquiry lasts six months and from a purchase two years (CASL, section 10), and an unsubscribe request must take effect within 10 business days. Ask how the CRM records consent type and date, and set up your action plans so automated messages stop when consent runs out.
- Brokerage approval. RECO's guidance on artificial intelligence says agents should check that a tool has their broker of record's approval before using it with client information (RECO). That applies to a CRM's AI features too.
How it compares on price
For a five-agent team at monthly billing, Follow Up Boss costs $4,140 a year on Grow, $6,480 on Grow with calling, and $5,988 on Pro. IXACT Contact comes to $2,292 for the same team, and Wise Agent starts at US$588 on a shared login. Our real estate CRM guide for Canadian teams has the full table, including the vendors that don't publish prices.
Price is one input. Compare what each plan includes: Follow Up Boss's Pro plan bundles calling, texting and call reporting, which cheaper tools sell as add-ons or don't list.
What goes into it matters more
A CRM subscription is a fixed cost. Its return depends on the leads that flow into it and how much each record tells the agent who picks up the phone.
With CRM sync, each registration on a portal we build and operate reaches the team's CRM, along with the street or listing the person looked at. Sync with Follow Up Boss is a $49 a month add-on on our Starter and Neighbourhood plans and included in District and Market (pricing). If you're weighing where leads should come from in the first place, start with buying real estate leads vs owning them or see how neighbourhood portals work.
This is general information, not legal advice; check with your brokerage.
