Real estate CRM for Canadian teams: what each one costs in 2026
Most "best real estate CRM" lists are written for US agents and paid for by referral links. They rank features and skip the two things a Canadian team lead asks first: what will this cost my team in a year, and will it keep our follow-up inside Canadian rules?
This guide answers both. Every price below comes from the vendor's own pricing page, checked on November 10, 2026. Where a vendor publishes no price, it says so.
What a CRM does for a team
A CRM (customer relationship manager) is the team's shared record of every lead and client: who they are, where they came from, what they looked at, and who spoke to them last. For a team, three jobs matter most:
- Routing. A new lead goes to the right agent within minutes, by rotation, area or price range.
- Follow-up. Calls, texts and emails are logged in one place, with reminders, so a lead doesn't go quiet when an agent gets busy.
- Accountability. The team lead can see which sources produce conversations and which agents follow up.
A CRM doesn't produce leads. It decides what happens to them after they arrive, which is why it comes second to the question of where your leads come from.
What each one publishes
| CRM | Published price | Billing and terms |
|---|---|---|
| Follow Up Boss | Grow $69 per user a month; Pro $499 a month for 10 users; Platform $1,000 a month for 30 users | 14-day trial, no contract; two months free when paid yearly |
| IXACT Contact | Team leader $55 a month, each team member $34 a month | Free trial, no contract; 15% off when paid yearly; an agent website is included |
| Wise Agent | US$49 a month for up to five team members on a shared login; extra logins US$20 a month each | 14-day trial, month-to-month; 15% off when paid yearly; no setup fee |
| Top Producer | Canadian pricing by request only | A "Get Canadian Pricing" form; no Canadian prices published |
| Lofty | No published price | Every plan says "Request Pricing" |
| BoldTrail (formerly kvCORE) | No published price | Demo and sales call only |
Sources: Follow Up Boss, IXACT Contact, Wise Agent, Top Producer, Lofty and BoldTrail, all checked November 10, 2026.
Two notes on currency. Wise Agent states that its prices are in US dollars. Follow Up Boss and IXACT Contact show a dollar sign without naming a currency, so confirm it before you sign up. Follow Up Boss is a US company owned by Zillow, and a US-dollar bill costs a Canadian team more than the number on the page.
What a five-agent team pays in a year
- Wise Agent, one shared login to five loginsUS$588 to $1,548
- IXACT Contact, team leader and four members$2,292
- Follow Up Boss Grow, without and with calling$4,140 to $6,480
- Follow Up Boss Pro, calling included$5,988
Each vendor's own pricing page, checked November 10, 2026; our arithmetic from the published monthly prices. Before tax. Wise Agent prices in US dollars; Follow Up Boss and IXACT Contact don't state a currency. Lofty, BoldTrail and Top Producer publish no Canadian prices.
The arithmetic, at monthly billing for twelve months:
- Wise Agent: $49 a month on one shared login is $588. Giving each of the other four agents a login adds $80 a month, or $1,548 for the year.
- IXACT Contact: one team leader at $55 plus four members at $34 is $191 a month, or $2,292.
- Follow Up Boss, Grow: five users at $69 is $345 a month, or $4,140. Calling is an add-on at $39 per user, which brings it to $540 a month, or $6,480.
- Follow Up Boss, Pro: $499 a month, or $5,988, with calling and texting included for up to 10 users.
Our Follow Up Boss pricing guide works out which plan is cheaper at each team size.
Lofty and BoldTrail bundle a CRM with an IDX website, ads and other tools, and price by quote. Lofty's form says pricing "varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs". Ask both for a written quote that separates the CRM from everything else, so you can compare like with like.
What Canadian teams should check
Email and text consent (CASL)
Canada's Anti-Spam Legislation applies to every commercial email and text a team sends. Three parts of it are a CRM's job to make easy:
- Consent, with a date. Consent can be express or implied. Implied consent from an inquiry lasts six months; from a purchase or contract, two years (CASL, section 10). Your CRM should record how each contact gave consent and when, so you know when implied consent runs out.
- Unsubscribe. Every message needs an unsubscribe mechanism, and a request must take effect within 10 business days (section 11).
- Identification. Every message must identify the sender and give contact details that stay valid for at least 60 days (section 6).
Many CRMs are built for the US, where email rules work on opting out rather than opting in. Ask each vendor how the product records consent type and date, and whether it can stop messages automatically when implied consent expires. Our guide to real estate newsletters in Canada covers the rules in more detail.
Where the leads come from
A CRM is only as useful as what flows into it. Check that it takes leads directly from your website, your portal registrations, your ad forms and realtor.ca inquiries, with the source and the page the person looked at attached. A lead that arrives as "name, phone" gives the agent nothing to open with. One that arrives as "registered to see sold prices on Maple Avenue" does.
With CRM sync, each registration on a portal we build and operate reaches the team's CRM. Sync with Follow Up Boss, Lofty or kvCORE is a $49 a month add-on on our Starter and Neighbourhood plans and included in District and Market (pricing).
Client information and AI
Newer CRMs include AI features that draft replies and summarise calls. RECO's guidance on artificial intelligence says brokerages and agents remain accountable for anything AI produces, and that agents should check a tool has their broker of record's approval (RECO). AI for real estate agents in Ontario covers what the guidance asks for.
How to choose
- Count your users and your calls. Per-user pricing is cheapest for small teams. Flat team plans win once you pass their break-even, and sooner if agents call from the CRM.
- List your lead sources. Choose the CRM that takes every one of them directly, with the source attached.
- Ask the CASL questions. Consent type, consent date, and what happens when implied consent expires.
- Check the currency and the exit. Confirm what you'll be billed in, and how you export your contacts if you leave.
- Ask your brokerage. Some brokerages provide a CRM or restrict which tools can hold client information.
Fill it first
In October 2026, new listings in the GTA were down 11.9% from a year earlier and sales were down 7.9% (TRREB, November 4, 2026). With fewer listings to win, the leads a team already has are worth more, and a CRM is how you stop losing them.
It still needs something to manage. If most of what's in your CRM today is bought or borrowed, buying real estate leads vs owning them compares the costs, and how to get real estate leads in Canada prices each source. A neighbourhood portal adds registrations your team owns, each one with the street or listing the person looked at.
This is general information, not legal advice; check with your brokerage.
