Real estate lead generation
Real estate leads from your own farm, kept by your team.
A neighbourhood portal ranks for the searches people make about your farm. Visitors register to see sold prices, and each one reaches your team by name.
The problem with buying leads
Most lead sources rent you someone else's audience.
Bought leads come from a vendor’s website, and the same person may be sold to more than one agent. Paid ads stop the day the budget does. Referral networks take a share of the commission on every deal they send.
Each one works, up to a point. None of them builds anything your team keeps. A neighbourhood portal is the other path: a site your team owns, in its brand, that keeps ranking and registering after it’s built.
How the leads arrive
Search, register, route, follow up.
Search
Homeowners look up what sold on their street before they list. Buyers compare neighbourhoods. Your portal is written to be the page they find.
Register
Board rules let a VOW portal show sold prices and history only to registered visitors. That rule is the moment a visitor becomes a named lead.
Route
The registration goes straight to your inbox or CRM, with the street or listings they were researching.
Follow up
Your team makes the call. Leads who are early can keep using the portal, so they come back to you when they're ready.
Lead sources compared
Where leads come from, and what you keep.
| Question | Bought leads | Paid ads | Neighbourhood portal |
|---|---|---|---|
| Where they found you | The vendor's website | An ad | Your own site, in your brand |
| Shared with other agents | Depends on the vendor | No | No |
| How you pay | Per lead or per month | Per click, plus management | A flat monthly plan |
| What builds up | Nothing between purchases | Nothing once spend stops | Pages and rankings that grow |
| What you know about them | Contact details | Contact details | Contact details and the street they researched |
General comparison. Terms vary by vendor; read any lead vendor’s agreement for exclusivity and refunds.
Why homeowners register
Sold prices are what people want before they list.
A homeowner thinking about selling wants one thing first: what similar homes nearby actually sold for. Asking prices are everywhere; sold prices aren’t.
A VOW portal can show them, behind registration. That makes the registration feel like a fair trade to the visitor, and it gives your team the name of someone researching a sale months before they choose an agent.
Pricing
Published prices, from $249 a month.
Every plan includes your team site, at least one portal, hosting and support. Monthly SEO articles start with Neighbourhood.
Starter
$249 /month
1 portal, no monthly SEO
Neighbourhood
$790 /month
1 portal, 2 articles a month
District
$1,490 /month
3 portals, 4 articles a month
Market
$2,490 /month
5 portals, 8 articles a month
Questions
What teams ask first.
- How many leads will a portal produce?
- It depends on how often your farm is searched, which is why we measure that first. The free farm report shows the monthly searches before you decide. We don't promise lead counts.
- Are the leads exclusive to my team?
- Yes. Registrations on your portal go only to your team. Pixelizio never sells, shares or reuses them.
- What's in a lead?
- The visitor's name and email from registration, plus the street or listings they were researching, so the first conversation can be about their actual home.
- Can leads go straight into my CRM?
- Yes: Follow Up Boss, Lofty or kvCORE. CRM sync is included in District and Market, and $49 a month on Neighbourhood.
- Do you run paid ads as well?
- As an add-on: Google and Meta campaigns pointed at your portals, for 15% of ad spend with a $400 monthly minimum. Most teams start with search alone.
Get started
Which neighbourhood should your team own?
Tell us the farm. Within two business days we’ll email you a free report: the searches people make about it, how often, and who ranks for them today.
Our first 10 teams pay half the monthly price for their first 12 months, with no setup fee.