Web4Realty vs InCom: 2026 prices and TRREB coverage for Ontario agents and teams
Web4Realty and InCom both sell real estate websites with listings, lead capture and a CRM, and both list the Toronto Regional Real Estate Board among the boards they cover. Their pricing works differently enough that the monthly figures can't be compared directly.
This comparison sticks to what each company publishes about itself, checked on November 11, 2026, with a link for every fact. Where something isn't published, the table says so. One disclosure: we sell a competing service, so opinions are kept to the last section and labelled.
The comparison
| Web4Realty | InCom | |
|---|---|---|
| Published price | $39, $79 or $149 a month, by plan | Agent site: $54.95 a month. Team or office site: $68.95 a month |
| Full website included | On the $149 Growth plan; the two lower plans add IDX to a site you already have | Yes |
| Setup fee | None listed | $250 (agent), $350 (team or office) |
| Currency | US dollars only | Not stated |
| Contract | No contracts; change or cancel anytime | No contracts |
| Refund | The first paid month is refundable within 30 days of the trial ending | 30-day money-back guarantee |
| TRREB | Listed under IDX coverage | Listed; $4.95 a month data fee covers all TRREB boards |
| Sold data (VOW) | Not mentioned on its pricing, home or coverage pages | Listed: sold data through a VOW subscription |
| CRM | Basic on Starter; full CRM from IDX Pro | Included |
| Trial | Free trial, no credit card | Not listed |
| Domain | Not sold; support helps you buy one | Not stated |
Sources: Web4Realty pricing and IDX coverage; InCom's agent websites, office websites, MLS coverage and get started pages.
InCom's pages also showed a promotion on the day we checked: $44.95 a month paid annually for an agent site and $64.95 for an office site, with a $250 setup fee, marked as ending November 10, 2026. The table uses the regular prices printed beside it.
What the first year costs
These totals are our arithmetic from the published prices, before tax.
| First year | |
|---|---|
| Web4Realty Growth (full website) | US$1,788, plus any MLS pass-through fees |
| Web4Realty IDX Pro (IDX and CRM on your existing site) | US$948, plus any MLS pass-through fees |
| InCom agent site, with the TRREB data fee | $968.80 |
| InCom team or office site, with the TRREB data fee | $1,236.80 |
Web4Realty says its invoices can include "one-time & recurring pass-through MLS fees depending on your MLS system" and doesn't publish the amount for TRREB, so ask. It also offers discounted annual plans and volume pricing for teams and brokerages through its sales team.
Web4Realty
Web4Realty sells three plans. IDX Starter ($39) and IDX Pro ($79) are plugins that add listing search and lead capture to a website you already run, on WordPress, Wix or elsewhere; Pro adds a fuller CRM with deal pipelines. Growth ($149) is the complete website, with a drag-and-drop editor, themes and a form builder.
Its FAQ is plain about the limits. All plans are billed in US dollars. During the trial you can't send email, connect a domain or connect an MLS feed. It doesn't offer design services, and recommends partners and freelancers for custom work. The pages we read list TRREB under IDX coverage and say nothing about VOW or sold listings, so a team that wants sold prices on its site should ask before starting.
InCom
InCom publishes one price per kind of site and includes every feature in it. Its agent page lists sold data "through Virtual Office Website (VOW) Subscription", and its coverage page lists TRREB and the Ontario boards served through PropTx at a $4.95 monthly data fee. Boards reached through CREA's DDF are listed at $7.95 a month.
InCom also sells add-ons on top of the website, including an unbranded condo site, landing pages and managed Google and Meta lead campaigns. Their prices aren't on the pages above. The site doesn't name a billing currency.
Which kind of team each one suits
This section is our reading of the published facts:
- Web4Realty's IDX plans suit an agent who already has a website they like and wants listing search and a CRM added to it.
- Web4Realty Growth suits a team comfortable building its own site in an editor and paying in US dollars.
- InCom suits an agent or small team that wants the lowest published price for a full site with TRREB sold data, and is happy with a template design.
Both are platforms you run yourself. You get the tools, and your team writes the neighbourhood pages, publishes the market updates and follows up the leads. If you'd rather have a TRREB IDX and VOW website built around one farm and run for you, with content published every month, that's a different kind of product, and our pricing shows what it costs.
Questions to ask both
- Is sold data from the TRREB VOW included, and is there a fee for it?
- What do board or MLS fees add each month for our brokerage?
- What currency is the account billed in?
- How many agents does the price include, and what does each extra agent cost?
- If we leave, what happens to our domain, pages and leads?
For more platforms on the same footing, see real estate website providers in Canada and our comparison of Real Estate Webmasters, myRealPage and RealtyNinja.
Vendor prices change. Check each company's page before you decide.
