Real estate website providers in Canada: every published price, compared for 2026
Most lists of the "best" real estate website providers are written by one of the providers, with itself in first place. This one is a price table. It covers ten companies that sell websites to Canadian agents and teams, and reports only what each publishes about itself.
Every fact links to its source and carries the date it was checked. Where a company doesn't publish something, the table says so. One disclosure: we're a provider too. Our own row is at the bottom, and our opinions are in the last section.
Providers that publish a price
| Provider | Monthly | Setup | TRREB | Sold data (VOW) |
|---|---|---|---|---|
| InCom | $54.95 (agent), $68.95 (team or office) | $250 or $350 | Listed; $4.95 a month data fee | Listed |
| myRealPage | $69.99 | Not published | Listed with feed, IDX and VOW | Listed, in select markets |
| RealtyNinja | $89, or $928 a year | None | Listed as IDX and VOW, direct through PropTx | Listed |
| Web4Realty | US$149 for a full site; US$39 or US$79 to add IDX to an existing site | None listed | Listed under IDX coverage | Not mentioned |
| AgentLocator | $249, with a CRM, texting and a dialer | Not published | Listed: IDX and VOW feeds combined | Listed |
| AgentFire | $165 or $215 | $800, $2,750 or $6,500 | Check its MLS coverage page | Not mentioned on the pricing page |
| Real Estate Webmasters | US$350 (1 user), US$499 (5 users), US$799+ (10 users) | Not published | Not published | Not published |
Sources and dates: InCom agent, office and coverage pages, Web4Realty pricing and coverage, AgentFire pricing, myRealPage pricing and RealtyNinja pricing, and AgentLocator's platform, TRREB feed and terms pages, all checked November 11, 2026. myRealPage's and RealtyNinja's board details and Real Estate Webmasters' prices were checked November 7, 2026.
Only Web4Realty and Real Estate Webmasters name a currency, and both bill in US dollars. Ask the others what a Canadian account is charged in.
Providers that quote on request
| Provider | What its site says about price |
|---|---|
| Luxury Presence | No pricing page and no prices on its home page |
| Lofty | "Request Pricing". It says the quote depends on the platform package, seat count, upgrades and lead-generation programs |
| BoldTrail (formerly kvCORE) | Pricing is given after a demo |
Checked November 11, 2026 on luxurypresence.com, Lofty's pricing page and BoldTrail's pricing page. With any of the three, ask for the quote in writing with the contract length, the price after the first term and what a Canadian account pays in.
What one site costs in the first year
These totals are our arithmetic from the published prices: twelve months plus setup, before tax, on the cheapest plan that includes a full website.
| Provider | First year |
|---|---|
| myRealPage | $839.88, plus any board fees and setup |
| RealtyNinja | $928 on the yearly plan |
| InCom (agent site) | $968.80, with the TRREB data fee |
| Web4Realty Growth | US$1,788, plus any MLS pass-through fees |
| AgentFire (Ignite design, Pro plan) | $2,780 |
| AgentLocator | $2,988, plus ad spend and any setup fee |
| Real Estate Webmasters (1 user) | US$4,200, plus any setup |
Team prices work differently at each company. RealtyNinja includes up to 100 agents. AgentFire charges $10 per agent a month for Team Link. Real Estate Webmasters prices by the number of users. myRealPage sells a Broker Suite without a published price.
AgentLocator is built around paid ads more than search. Its $249 covers the website, the CRM and managing a Google campaign of up to $600 a month; the ad spend itself is paid to Google, and its site says a campaign needs at least $400 a month to be effective. It has no contract, asks for 30 business days' notice to cancel, and its terms say setup and monthly fees aren't refunded outside its six-month guarantee, which has conditions. One of its older city pages still quotes a different price ($59.95 a month plus a $774 one-time fee), so confirm the current one on a demo.
What the table doesn't show
Price is the easy part to compare. Three things matter more to a team in Ontario:
- Sold data. Active listings come through IDX. Sold prices in the GTA come through a TRREB VOW, behind registration, and that registration is what makes a visitor a lead. IDX, VOW and CREA DDF explained covers who signs what.
- Who does the work. All seven priced providers above are platforms. They give you the tools, and your team writes the neighbourhood pages and market updates. A site with no local writing shows the same listings as every other site on the feed.
- What you keep. Ask what happens to your domain, your pages and your leads if you leave.
Detailed comparisons
- Real Estate Webmasters vs myRealPage vs RealtyNinja
- Web4Realty vs InCom
- AgentFire pricing: what a Canadian agent or team pays in the first year
- What a real estate team website costs in Canada, which also covers freelancers and agencies
Where we fit
This section is about us, and it's opinion. Pixelizio isn't a platform you run yourself. We build and operate a team site and a neighbourhood portal on TRREB IDX and VOW data, and from the Neighbourhood plan up we write for it every month.
| Plan | Monthly | Setup | Portals |
|---|---|---|---|
| Starter | $249 | $1,000 | 1 |
| Neighbourhood | $790 | $1,500 | 1 |
| District | $1,490 | $3,000 | 3 |
| Market | $2,490 | $5,000 | 5 |
Prices are in Canadian dollars, plus HST, with a six-month minimum. That's more than any self-serve platform in the first table, and it buys a different thing: the site, the sold-data registration and the content are done for you. We cover TRREB only. If your team wants to run its own site, the platforms above cost less. Details are on our pricing page and the TRREB IDX and VOW websites page.
Questions to ask any provider
- Do you support TRREB, and does that include VOW with sold data?
- What do board data fees add per month?
- What currency is a Canadian account billed in?
- How many agents does the price include?
- What is the contract term, and what do we keep if we leave?
Vendor prices change. Check each company's page before you decide.
